Own a piece of the
geothermal transition
Geothermal.contractors is the definitive US platform for geothermal heating & cooling — a directory and a SaaS Command Center powered by six revenue engines. Anchored on 2,937 live contractors, modeled over a rigorous 10-year horizon.
The Thesis
A fragmented, fast-growing market consolidated onto one platform
Geothermal is the fastest-compounding segment of the electrification wave, supercharged by the federal 30% tax credit. Yet the contractors, drillers and manufacturers who serve it are scattered across thousands of local listings. We are building the category's system of record — and monetizing it not once, but through six independent, mutually-reinforcing revenue engines. Our flagship is the Command Center custom web-application: every buyer automatically receives the matching directory profile tier, bundled in. Most firms will always list for free; a disciplined, growing minority either buy the Command Center or claim a paid tier directly. By Year 10, a full 60% of contractors run on a recurring Command Center web-app — the compounding core of the entire model.
Market Opportunity
A finite universe we can fully own
We focus exclusively on the United States and treat the market as a finite, hard-capped universe of 2,937 geothermal contractors — the complete count in our live database. We never assume we exceed it. What compounds is not the number of firms, but how many adopt the Command Center and upgrade to our recurring paid engines.
The Conversion Funnel
We count everyone — including who never pays
A credible model does not assume every firm buys. Most claim a free listing forever; a disciplined minority upgrades. Here is the full Year-10 funnel, built from a logistic onboarding and conversion curve per segment.
Predicted Tier Selection
Which tier do firms actually choose?
Command Center buyers get the matching directory profile bundled in — so their tier is set by which web-app they choose. Separately, the smaller group of firms that claim a profile directly (no web-app) follow the disciplined good/better/best distribution below. Prices drive the blended revenue-per-account in the model.
Independent Contractors (profile only)
Manufacturers
Command Center — the flagship (profile bundled)
About 60% of the 2,937 contractors adopt a Command Center web-app by maturity — and each buyer automatically receives the matching directory profile tier, bundled in (Foundation → Basic, Growth → Featured, Elite → Premium). Blended build fee ~$9,099 one-time plus ~$3,738/yr recurring.
The Monetization Model
Six engines, fully diversified.
Diversification is a valuation multiplier. Command Center SaaS leads the mix at ~73%, with five more engines behind it — so the business is resilient, earning a lower discount rate and a premium terminal multiple. Below is the Year-10 contribution of every stream.
Monthly recurring revenue from the custom web-application platform — inclusive of the bundled directory profile tier every buyer receives.
One-time custom web-app build fees across Foundation, Growth and Elite tiers.
High-margin analytics and demand reports sold to equipment manufacturers.
Recurring tiers from independent contractors who claim a profile without a web-app, plus manufacturer listings.
State and category sponsorships plus premium in-directory placement.
Commissions on financing and equipment referrals.
Verification badges and premium profile enhancements.
The 10-Year Model
Recurring revenue compounds into a category leader
ARR grows from $416K in Year 1 to $10.12M in Year 10 — a 43% CAGR — while total revenue reaches $11.75M. Free-cash-flow margin matures from ~9% to ~37% as the platform scales.
| Year | Paid | Free | ARR | Revenue | FCF |
|---|---|---|---|---|---|
| Year 1 | 108 | 2,870 | $416K | $1.07M | $92K |
| Year 2 | 195 | 2,783 | $755K | $1.36M | $177K |
| Year 3 | 337 | 2,641 | $1.30M | $2.32M | $385K |
| Year 4 | 547 | 2,431 | $2.12M | $3.74M | $741K |
| Year 5 | 836 | 2,142 | $3.31M | $5.70M | $1.31M |
| Year 6 | 1,186 | 1,792 | $4.81M | $7.92M | $2.06M |
| Year 7 | 1,541 | 1,437 | $6.46M | $9.86M | $2.85M |
| Year 8 | 1,833 | 1,145 | $7.95M | $10.92M | $3.46M |
| Year 9 | 2,048 | 930 | $9.19M | $11.57M | $3.99M |
| Year 10 | 2,185 | 793 | $10.12M | $11.75M | $4.37M |
Corporate Valuation
What is the Corporation worth today?
We discount ten years of free cash flow at 18% and add a terminal value of 4.5x Year-10 revenue, discounted to the present. This is the present enterprise value of the corporation that owns Geothermal.contractors.
Sensitivity — present enterprise value
| Discount rate \ Terminal multiple | 3.5x | 4.5x | 5.5x |
|---|---|---|---|
| 14% | $18.38M | $21.55M | $24.72M |
| 18% | $13.56M | $15.81M | $18.05M |
| 22% | $10.16M | $11.77M | $13.37M |
Highlighted cell is the base case (18% discount, 4.5x terminal revenue).
How We Maximize Value
Six levers that compound the present value
Bundle profile into the product
Every Command Center web-app automatically includes the matching directory profile tier. This raises perceived value, removes friction, and folds recurring profile revenue into a stickier SaaS relationship.
Drive Command Center adoption to 60%
The core engine is getting 1,762 of the 2,937 contractors (60%) onto a recurring Command Center web-app by Year 10 via a disciplined logistic adoption curve — each buyer compounding high-margin SaaS revenue.
Monetize the free base
The ~793 firms that remain on free listings at Year 10 are not dead weight — they generate SEO surface area and a warm upgrade pipeline that feeds every paid engine.
Manufacturer intelligence
Aggregated, first-party demand data is packaged into high-margin market-intelligence subscriptions for OEMs.
Annual price escalation
A disciplined 3%/yr price increase compounds across the entire recurring base.
Diversified, de-risked mix
Six engines mean no single stream dominates — lowering risk and justifying a lower discount rate and a premium terminal multiple.
The Raise
$1.58M for 10% equity
We are raising exactly 10% of the corporation's present enterprise value of $15.81M. Proceeds fund nationwide contractor acquisition, Command Center product development, and go-to-market expansion — accelerating the compounding you see across all six engines.
Meet the Command Center SaaS
Every projection on this page is powered by a real, revenue-generating product: our three-tier custom web application built exclusively for geothermal heating & cooling installation contractors. Explore the platform that turns these growth curves into recurring revenue.
Key assumptions & methodology
Disclaimer: This page presents a model-based, forward-looking financial projection for informational purposes only. It is not an offer to sell or a solicitation of an offer to buy any security, and it does not constitute investment, legal, tax or accounting advice. Projections are inherently uncertain and actual results will differ. All figures are derived from the assumptions stated above.