Own a piece of the
geothermal transition
Geothermal.contractors is the definitive US platform for geothermal heating & cooling — a directory, a lead marketplace and a SaaS Command Center powered by seven revenue engines. Anchored on 1,117 live contractors, modeled over a rigorous 10-year horizon.
The Thesis
A fragmented, fast-growing market consolidated onto one platform
Geothermal is the fastest-compounding segment of the electrification wave, supercharged by the federal 30% tax credit. Yet the contractors, drillers and manufacturers who serve it are scattered across thousands of local listings. We are building the category's system of record — and monetizing it not once, but through seven independent, mutually-reinforcing revenue engines. Most firms will always list for free; a disciplined, growing minority convert to paid tiers, and a fraction of those adopt our high-value SaaS. Layered on top, a homeowner lead marketplace turns our SEO traffic into a second recurring-quality stream.
Market Opportunity
The United States, from anchor to universe
Our live database is the beachhead. The listable universe is far larger and expands every year as HVAC firms add geothermal, drillers scale, and OEMs proliferate under electrification tailwinds.
The Conversion Funnel
We count everyone — including who never pays
A credible model does not assume every firm buys. Most claim a free listing forever; a disciplined minority upgrades. Here is the full Year-10 funnel, built from a logistic onboarding and conversion curve per segment.
Predicted Tier Purchase Mix
Which tier do upgraders actually buy?
Among firms that do convert, we apply a disciplined good/better/best distribution — the realistic shape seen across vertical directories and SaaS. Prices below drive the blended revenue-per-account in the model.
Contractors
Well Drillers
Manufacturers
Command Center SaaS attach
Only about 16% of paying accounts (at maturity) additionally buy a custom web-application — so the model never assumes mass SaaS adoption. Blended build fee ~$9,099 one-time plus ~$3,738/yr recurring.
The Monetization Model
Eight streams. No single point of failure.
Diversification is a valuation multiplier. Because no engine exceeds ~35% of revenue, the business earns a lower discount rate and a premium terminal multiple. Below is the Year-10 contribution of every stream.
Recurring monthly & annual listing plans across three good/better/best tiers for contractors, well drillers and manufacturers.
Qualified homeowner project inquiries routed to paying pros — priced per lead, anchored to real US install volume.
Monthly recurring revenue from the custom web-application platform that runs a contractor’s entire business.
High-margin analytics and demand reports sold to equipment manufacturers.
One-time custom web-app build fees across Foundation, Growth and Elite tiers.
State and category sponsorships plus premium in-directory placement.
Commissions on financing, equipment and 30% tax-credit filing services.
Verification badges and premium profile enhancements.
The 10-Year Model
Recurring revenue compounds into a category leader
ARR grows from $57K in Year 1 to $5.56M in Year 10 — a 66% CAGR — while total revenue reaches $8.05M. Free-cash-flow margin matures from ~9% to ~37% as the marketplace scales.
| Year | Paid | Free | Leads | ARR | Revenue | FCF |
|---|---|---|---|---|---|---|
| Year 1 | 18 | 474 | 1,863 | $57K | $111K | $10K |
| Year 2 | 47 | 782 | 3,330 | $130K | $232K | $24K |
| Year 3 | 115 | 1,219 | 5,755 | $293K | $485K | $62K |
| Year 4 | 250 | 1,763 | 9,470 | $613K | $968K | $158K |
| Year 5 | 478 | 2,348 | 14,624 | $1.15M | $1.78M | $367K |
| Year 6 | 799 | 2,896 | 20,986 | $1.90M | $2.92M | $739K |
| Year 7 | 1,182 | 3,357 | 27,986 | $2.80M | $4.27M | $1.27M |
| Year 8 | 1,579 | 3,733 | 35,019 | $3.75M | $5.65M | $1.87M |
| Year 9 | 1,954 | 4,051 | 41,734 | $4.69M | $6.92M | $2.47M |
| Year 10 | 2,291 | 4,343 | 48,079 | $5.56M | $8.05M | $3.01M |
Corporate Valuation
What is the Corporation worth today?
We discount ten years of free cash flow at 18% and add a terminal value of 4.5x Year-10 revenue, discounted to the present. This is the present enterprise value of the corporation that owns Geothermal.contractors.
Sensitivity — present enterprise value
| Discount rate \ Terminal multiple | 3.5x | 4.5x | 5.5x |
|---|---|---|---|
| 14% | $11.02M | $13.19M | $15.37M |
| 18% | $7.99M | $9.53M | $11.07M |
| 22% | $5.87M | $6.97M | $8.07M |
Highlighted cell is the base case (18% discount, 4.5x terminal revenue).
How We Maximize Value
Six levers that compound the present value
Monetize the free base
The 4,343 free listings at Year 10 are not dead weight — they generate SEO surface area, lead volume and a warm upgrade pipeline that feeds every paid engine.
Lead marketplace flywheel
Homeowner demand anchored to ~80k US residential installs/yr (growing 9%) is captured and resold, turning traffic into a second recurring-quality revenue stream.
Land-and-expand into SaaS
Directory subscribers upgrade into Command Center web-apps — raising ARPU 4–10x and lifting retention and switching costs.
Manufacturer intelligence
Aggregated, first-party demand data is packaged into high-margin market-intelligence subscriptions for OEMs.
Annual price escalation
A disciplined 3%/yr price increase compounds across the entire recurring base.
Diversified, de-risked mix
Seven engines mean no single stream exceeds ~35% of revenue — lowering risk and justifying a lower discount rate and premium multiple.
The Raise
$953K for 10% equity
We are raising exactly 10% of the corporation's present enterprise value of $9.53M. Proceeds fund nationwide contractor acquisition, the lead-generation marketplace, Command Center product development, and go-to-market expansion — accelerating the compounding you see across all seven engines.
Key assumptions & methodology
Disclaimer: This page presents a model-based, forward-looking financial projection for informational purposes only. It is not an offer to sell or a solicitation of an offer to buy any security, and it does not constitute investment, legal, tax or accounting advice. Projections are inherently uncertain and actual results will differ. All figures are derived from the assumptions stated above.